Fundraising Plan: High School Music Awards Program
Each year Highland High School hosts an awards ceremony for outstanding achievements in music made by students in a tri-county area. Awards are made at the elementary, middle, and high school levels to ensembles, large groups and solo performers. A special award is made each year for teaching excellence in music.
Funds raised for this program are used for modest cash awards and to produce an event of high quality.
Fundraising and Revenue Results: Previous Year
- Raised a total of $9,200 in cash contributions. Fundraising expenses totaled $3,000, leaving $6,200 for prizes and the awards program.
- 28 donors contributed cash
- In-kind contributions included free advertising in the neighborhood newspaper, printing of event program, and food and beverages for post-ceremony receptions
- 220 person attended event including 123 adults and 97 children and youth
Fundraising and Revenue Goals: Current Year
- Raising a total of $12,500 in cash contributions and earned revenues
- Increasing total number of donors
- Increasing in-kind contributions
- Increasing earned revenues from program advertising and concession sales
- Increasing attendance at event to 300 adults, teenagers, and children
Projected Sources for $12,500
Corporate/business contributions of $100-$1,000 from music publishing company, music and record stores, and supplier of band/orchestra uniforms and businesses where parents of participating students work
Projected: 1 contribution @ $1,000 (major record store)
2 contributions @ $500 (music publishing company and others)
4 contributions @ $250 (uniform supplier and others)
5 contributions @ $100 (most from parent business contacts)
Total: 9 contributions totaling $3,500
Mail appeals to parents and extended family members of participants requesting contributions of $25-$100.
Projected: 3 contributions @ $100
6 contributions @ $50
16 contributions @ $25
Total: 25 contributions @ $1,000
Garage Sale (based on prior year’s receipts)
Projected: Sales totaling $1,000
Related concessions (lemonade and cookies) totaling $150
Total: $1,150
Sale of advertising in event program (with ads ranging in price between $30 and $300)
Projected: 2 ads @ $300 (end pages) totaling $600
4 ads @ $250 (full page ads) totaling $1,000
12 ads @ $100 (1/3 page ads) totaling $1,200
40 ads @ $30 (business card size) totaling $1,200
Total: 58 ads totaling $4,000
Ticket sales (with prices ranging from $3 for children under twelve; $5 for teenagers; and $8 for adults)
Projected: 150 adults @ $8 totaling $1,200
100 teenagers @ $5 totaling $500
50 children @ $3 totaling $150
Total: 300 ticket sales totaling $1,850
Concessions
Projected: 180 program sales @ $2, totaling $360
300 beverages @ $1, totaling $300
300 snacks @ $1-$2, totaling $450
30 bouquets @ $7, totaling $210
Total: 930 sales totaling $1,320
TOTAL PROJECTED: $12,820
Action Plan
Committee and volunteer fundraising
Task Coordinators
December-March
Corporate/business campaign—case statement Jerry
Corporate/business campaign-compiling prospect list Evelyn
Identifying who knows whom on list All
Preparing letters/arranging visits Mary
December-March
Soliciting in-kind contributors of services Anne Marie and Emmanuel
February-March
Mail appeal—developing letter Evelyn
Mail appeal—compiling list Jerry and Joanne
Mail appeal—hosting addressing party Surilee
March-April
Program ad sales—hosting training Linette
Program ad sales—organizing “territories” Linette
Program ad sales—coordinating student teams Linette and Diane
Program ad sales—follow up, design/layout Dan’s Graphics
April-May
Garage sale hosting Bob and Bea
Garage sale fliers and advertising Evelyn
Garage sale, coordinating donations and pricing Bob and Bea
Garage sale, coordinating concessions Students
Garage sale, use of truck Sol’s Used Furniture
April-May
Designing event flyer Dan’s Graphics
Coordinating with printer Dan and Evelyn
Securing event concessions Surilee
Recruiting event volunteers Eva and Sol
Press releases to local press Brittany
Outreach to local music radio stations Ben
Distribution of flyers and posters Students
Mid-May (Event date)
Coordinating event volunteers Eva and Sol
Post-event
Thank you letters Evelyn
Thank you party for fundraisers and volunteers Surilee
Planning meeting for next year’s event Dan and Evelyn